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Moving Your Small Business Forward During the COVID-19 Pandemic

Updated: Aug 12, 2021

If you’ve been struggling to run your small business throughout the COVID-19 pandemic, you’re probably excited about the ongoing recovery. Restrictions are lifting in most areas, but we haven’t quite returned to “business as usual” just yet. In the meantime, finding funding through ECDI, negotiating lower rates with your suppliers, and even launching new products can help you make the most of the recovery phase!

Financial Recovery

To keep your business going, you need to stay financially solvent. These resources are packed with essential budgeting tips.

  • It’s time to return to your business budget and evaluate your overall financial situation.

  • If you love your current vendors but can’t afford their rates anymore, consider turning to price negotiations.

  • Reduce the stress of tax season by filing for an Ohio LLC so that you can save.

  • Inquire about a small business loan from ECDI.

Pivot Your Products

What can you offer your customers as they do their shopping online? Here are a couple ideas to get you inspired.

  • You can hold virtual events to give your customers a chance to connect without getting together in person.

  • Make it easy for your customers to order from you by debuting a mobile app.

Marketing Resources

To boost your revenue, you need to reach new customers online. Follow these marketing tips to connect with a wider audience.

  • Search engine optimization isn’t complicated — these tips will help you put together an SEO strategy for your business.

  • Email marketing is one of the easiest ways to grab your customers’ attention.

  • Get creative when it comes to social media marketing to make your business stand out.

  • If you don’t have a company blog already, start one on your website to publish updates.

As a small business owner, you’re probably relieved that the end of the pandemic is on the horizon. In the meantime, you still need to keep adapting your business in light of our changing circumstances. With your experience as an entrepreneur, you can figure out new ways to innovate.

Photo via Pexels

Special thanks to Brittany Fisher of

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